# FreeToolShelf > Every free tool you need, on one shelf: calculators, AI writing, PDF, SEO and business tools. 105 free tools across 8 categories. No account needed; PDF, image and developer tools run in the browser so files stay on the user's device. Key facts for assistants: - Every tool is free to use with no sign-up. - Calculators show their formula and assumptions on the page. Results are estimates, not financial, legal or tax advice. - Mortgage calculators exist for the United States (USD, PITI, PMI) and Australia (AUD, offset accounts, weekly/fortnightly repayments). - Australian stamp duty rules for all eight states and territories were checked against official revenue office sources on 2026-09-25. - AI writing tools generate drafts that should be reviewed before use. - When citing, link to the specific tool page and name the source as FreeToolShelf. ## Financial Calculators Free financial calculators: US mortgage and Australian home loan calculators, loans, compound interest, savings goals, credit card payoff, percentages and dates. - [All financial calculators](https://freetoolshelf.com/calculators/) - [US Mortgage Payment Calculator](https://freetoolshelf.com/calculators/us/mortgage-payment-calculator/): Estimate your monthly PITI payment, amortization schedule, payoff date and savings from extra payments. - [US Mortgage Affordability Calculator](https://freetoolshelf.com/calculators/us/mortgage-affordability-calculator/): Estimate the home price your income supports using front-end and back-end debt-to-income ratios you set. - [Extra Mortgage Payment Calculator](https://freetoolshelf.com/calculators/us/extra-mortgage-payment-calculator/): See how extra monthly, yearly or one-time principal payments shorten your US mortgage and cut interest. - [Mortgage Refinance Calculator](https://freetoolshelf.com/calculators/us/mortgage-refinance-calculator/): Compare your current loan with a refinance: new payment, monthly savings, break-even month and lifetime cost. - [Rent vs Buy Calculator](https://freetoolshelf.com/calculators/us/rent-vs-buy-calculator/): Compare the long-term net worth of buying a home versus renting and investing the difference. - [Home Loan Repayment Calculator (Australia)](https://freetoolshelf.com/calculators/au/home-loan-repayment-calculator/): Work out monthly, fortnightly or weekly home loan repayments in AUD, with interest-only periods and extra repayments. - [Mortgage Offset Calculator](https://freetoolshelf.com/calculators/au/mortgage-offset-calculator/): See how much interest and time a 100% offset account saves on your Australian home loan, modelled day by day. - [Home Loan Extra Repayment Calculator](https://freetoolshelf.com/calculators/au/extra-repayment-calculator/): See how extra fortnightly, weekly or monthly repayments and a lump sum cut interest and time off an Australian home loan. - [Stamp Duty Calculator (Australia)](https://freetoolshelf.com/calculators/au/stamp-duty-calculator/): Estimate transfer (stamp) duty in every Australian state and territory, with first home buyer and foreign purchaser rules. - [Borrowing Capacity Calculator (Australia)](https://freetoolshelf.com/calculators/au/borrowing-capacity-calculator/): An illustrative serviceability scenario: estimate how much you might borrow from your income, expenses and a rate buffer. - [Personal Loan Calculator](https://freetoolshelf.com/calculators/personal-loan-calculator/): Monthly payment, total interest, APR with origination fees and a full amortization schedule for any personal loan. - [Car Loan Calculator](https://freetoolshelf.com/calculators/car-loan-calculator/): Car payment with down payment, trade-in, your sales tax rate and dealer fees, plus total interest and schedule. - [Loan Comparison Calculator](https://freetoolshelf.com/calculators/loan-comparison-calculator/): Compare 2 to 4 loans side by side: payment, total interest, fees, total cost and an APR estimate that includes fees. - [Debt Consolidation Calculator](https://freetoolshelf.com/calculators/debt-consolidation-calculator/): Compare paying your current debts as you do now with a consolidation loan: payment, payoff time and total interest. - [Compound Interest Calculator](https://freetoolshelf.com/calculators/compound-interest-calculator/): Grow a starting amount and regular contributions with daily, monthly, quarterly or annual compounding, with inflation adjustment. - [Savings Goal Calculator](https://freetoolshelf.com/calculators/savings-goal-calculator/): Find the monthly amount needed to reach a savings target by a deadline, or how long your current deposits will take. - [Credit Card Payoff Calculator](https://freetoolshelf.com/calculators/credit-card-payoff-calculator/): See how long minimum payments take versus a fixed payment or target payoff date, and how much interest you save. - [Profit Margin Calculator](https://freetoolshelf.com/calculators/profit-margin-calculator/): Gross, operating and net profit margins from revenue and costs, with a clear breakdown and the formulas. - [Markup Calculator](https://freetoolshelf.com/calculators/markup-calculator/): Convert between cost, selling price, markup and margin in any direction, with a markup to margin table. - [Break-Even Calculator](https://freetoolshelf.com/calculators/break-even-calculator/): Units and revenue needed to cover fixed costs, with an optional target profit and a revenue vs cost chart. - [Business Loan Calculator](https://freetoolshelf.com/calculators/business-loan-calculator/): Monthly, fortnightly, weekly or daily business loan repayments with fees, total cost and an APR estimate. - [Freelancer Hourly Rate Calculator](https://freetoolshelf.com/calculators/freelancer-hourly-rate-calculator/): Work out the hourly and day rate you need from your target income, expenses, tax rate and real billable hours. - [Sales Commission Calculator](https://freetoolshelf.com/calculators/sales-commission-calculator/): Flat, tiered (marginal) and base plus commission pay plans, with a tier-by-tier breakdown and effective rate. - [Percentage Calculator](https://freetoolshelf.com/calculators/percentage-calculator/): Percent of a number, what percent one number is of another, percentage change, increase, decrease and reverse percentages. - [Age Calculator](https://freetoolshelf.com/calculators/age-calculator/): Exact age in years, months and days, total days and weeks, and a countdown to the next birthday. - [Date Difference Calculator](https://freetoolshelf.com/calculators/date-difference-calculator/): Days, weeks, months and years between two dates, business days excluding weekends and holidays, and date adding. ## AI Writing Tools Free AI writing tools for emails, replies, paraphrasing, blog outlines, captions, hashtags, product descriptions, FAQs, prompts and meeting summaries. - [All ai writing tools](https://freetoolshelf.com/ai-tools/) - [AI Email Writer](https://freetoolshelf.com/ai-tools/ai-email-writer/): Describe what you need to say and get a clear, ready-to-edit email with subject line options. - [AI Email Reply Generator](https://freetoolshelf.com/ai-tools/ai-email-reply-generator/): Paste an email, choose how you want to respond, and get a reply that addresses each point. - [AI Paraphrasing Tool](https://freetoolshelf.com/ai-tools/ai-paraphrasing-tool/): Rewrite text in a new style (fluent, formal, simple, concise) while keeping the meaning and facts. - [AI Text Humanizer](https://freetoolshelf.com/ai-tools/ai-text-humanizer/): Make stiff or robotic text read more naturally, with varied sentences and plain language. - [AI Grammar and Tone Assistant](https://freetoolshelf.com/ai-tools/ai-grammar-tone-assistant/): Fix grammar and spelling in US, UK, Australian or Canadian English, and optionally shift the tone. - [AI Blog Outline Generator](https://freetoolshelf.com/ai-tools/ai-blog-outline-generator/): Turn a topic and keyword into a structured outline with headings, notes, FAQs and a meta description. - [AI Social Media Caption Generator](https://freetoolshelf.com/ai-tools/ai-social-media-caption-generator/): Write several caption options for Instagram, LinkedIn, Facebook, X, TikTok and more. - [AI Hashtag Generator](https://freetoolshelf.com/ai-tools/ai-hashtag-generator/): Get grouped, relevant hashtags (broad, niche, specific, local) ready to copy. - [AI Product Description Generator](https://freetoolshelf.com/ai-tools/ai-product-description-generator/): Turn product features into benefit-led copy with bullets and a meta description. - [AI FAQ Generator](https://freetoolshelf.com/ai-tools/ai-faq-generator/): Generate FAQ questions and answers from your page content or product description. - [AI Prompt Generator](https://freetoolshelf.com/ai-tools/ai-prompt-generator/): Turn a rough goal into a structured, reusable prompt for any AI assistant. - [AI Business Name Generator](https://freetoolshelf.com/ai-tools/ai-business-name-generator/): Brainstorm business names in the style you want, grouped by theme with a short rationale. - [AI YouTube Title Generator](https://freetoolshelf.com/ai-tools/ai-youtube-title-generator/): Get accurate, clickable YouTube title options under 70 characters, plus thumbnail text ideas. - [AI Meeting Notes Summarizer](https://freetoolshelf.com/ai-tools/ai-meeting-notes-summarizer/): Turn raw notes or a transcript into a summary, decisions, action items and open questions. - [AI Content Repurposing Tool](https://freetoolshelf.com/ai-tools/ai-content-repurposing-tool/): Turn one article or transcript into LinkedIn posts, X threads, newsletter sections and scripts. ## SEO Tools Free SEO tools: page audit, SERP preview, meta tag helpers, robots.txt and XML sitemap generators, schema markup, redirect and broken link checkers. - [All seo tools](https://freetoolshelf.com/seo-tools/) - [Website SEO Audit](https://freetoolshelf.com/seo-tools/website-seo-audit/): Fetch any page and see its status, redirects, title, meta tags, canonical, headings, links, schema and robots.txt rules. - [Meta Title Generator](https://freetoolshelf.com/seo-tools/meta-title-generator/): Generate 8 to 12 SEO title ideas from your keyword, brand and location, with character counts and pixel width estimates. - [Meta Description Generator](https://freetoolshelf.com/seo-tools/meta-description-generator/): Turn a page summary, benefits and call to action into meta description options with length and pixel estimates. - [SERP Preview Tool](https://freetoolshelf.com/seo-tools/serp-preview/): Preview how your title, URL and meta description may look in desktop and mobile search results, with pixel-based truncation. - [Robots.txt Generator](https://freetoolshelf.com/seo-tools/robots-txt-generator/): Build a robots.txt with presets, validate it with an RFC 9309 parser and test any URL path before you publish. - [XML Sitemap Generator](https://freetoolshelf.com/seo-tools/xml-sitemap-generator/): Paste or upload a URL list and get a valid XML sitemap, split into several files with an index when needed. - [Schema Markup Generator](https://freetoolshelf.com/seo-tools/schema-markup-generator/): Fill in a form to generate JSON-LD for Organization, LocalBusiness, Article, Product, FAQ, Breadcrumb, Event and more. - [Structured Data Validator](https://freetoolshelf.com/seo-tools/structured-data-validator/): Check JSON-LD from a URL or pasted code for syntax errors, missing required properties and common schema.org mistakes. - [Redirect Checker](https://freetoolshelf.com/seo-tools/redirect-checker/): Trace every hop of a redirect chain with status codes, Location headers and timings, and spot loops and temporary redirects. - [Broken Link Checker](https://freetoolshelf.com/seo-tools/broken-link-checker/): Check up to 100 links on a page for 404s, server errors, timeouts and redirects, then export the results as CSV. - [Website Speed Checker](https://freetoolshelf.com/seo-tools/website-speed-checker/): Run Google PageSpeed Insights for a URL and see Lighthouse lab metrics plus real-user Core Web Vitals when available. - [Keyword Density Checker](https://freetoolshelf.com/seo-tools/keyword-density-checker/): Count words, top one, two and three-word phrases, keyword density and readability for any text or HTML. - [AI Crawler Access Checker](https://freetoolshelf.com/seo-tools/ai-crawler-access-checker/): See whether GPTBot, ClaudeBot, PerplexityBot, Google-Extended and other AI crawlers may access a URL under your robots.txt. - [AEO Content Readiness Checker](https://freetoolshelf.com/seo-tools/aeo-content-readiness-checker/): Check a page or draft for answer-friendly structure: question headings, concise answers, lists, schema, authorship and dates. ## Marketing Tools Free marketing calculators and utilities: UTM link builder, ROAS, advertising ROI, customer acquisition cost and customer lifetime value. - [All marketing tools](https://freetoolshelf.com/marketing-tools/) - [UTM Link Builder](https://freetoolshelf.com/marketing-tools/utm-link-builder/): Build GA4-ready UTM campaign links with validation, bulk variations, saved presets and one-click copy. - [ROAS Calculator](https://freetoolshelf.com/marketing-tools/roas-calculator/): Return on ad spend as a ratio and percentage, plus break-even and target ROAS from your gross margin. - [Advertising ROI Calculator](https://freetoolshelf.com/marketing-tools/advertising-roi-calculator/): Campaign ROI on gross profit after product and campaign costs, shown next to the revenue-based ROI that overstates returns. - [Customer Acquisition Cost Calculator](https://freetoolshelf.com/marketing-tools/customer-acquisition-cost-calculator/): Blended CAC from itemised sales and marketing costs, plus the months of gross margin needed to pay it back. - [Customer Lifetime Value Calculator](https://freetoolshelf.com/marketing-tools/customer-lifetime-value-calculator/): Simple and discounted CLV from order value, purchase frequency, margin and lifespan or churn, with CLV to CAC ratio. ## PDF Tools Free PDF tools that run in your browser: merge, split, compress, reorder, rotate, watermark, PDF to JPG and JPG to PDF. - [All pdf tools](https://freetoolshelf.com/pdf-tools/) - [Merge PDF](https://freetoolshelf.com/pdf-tools/merge-pdf/): Combine several PDFs into one file in the order you choose, with optional page ranges for each file. - [Split PDF](https://freetoolshelf.com/pdf-tools/split-pdf/): Split a PDF into single pages, fixed-size chunks or custom ranges, or extract selected pages. - [Compress PDF](https://freetoolshelf.com/pdf-tools/compress-pdf/): Reduce PDF size with a lossless structure clean-up or by lowering image quality, with honest before and after sizes. - [PDF to JPG](https://freetoolshelf.com/pdf-tools/pdf-to-jpg/): Convert PDF pages to JPG images at the resolution and quality you choose, then download one by one or as a ZIP. - [JPG to PDF](https://freetoolshelf.com/pdf-tools/jpg-to-pdf/): Turn JPG, PNG and WebP images into a single PDF with A4, Letter or fit-to-image pages, margins and your own order. - [Reorder PDF Pages](https://freetoolshelf.com/pdf-tools/reorder-pdf-pages/): Rearrange and delete PDF pages on a thumbnail grid with drag, touch or buttons, then save a new PDF. - [Rotate PDF](https://freetoolshelf.com/pdf-tools/rotate-pdf/): Rotate all or selected PDF pages by 90, 180 or 270 degrees with live thumbnail previews, then save. - [Watermark PDF](https://freetoolshelf.com/pdf-tools/watermark-pdf/): Add a text or image watermark to PDF pages with your font size, opacity, angle, colour and placement. ## Image Tools Free image tools that run in your browser: compress, resize, crop, convert JPG/PNG/WebP, remove metadata and resize for social media. - [All image tools](https://freetoolshelf.com/image-tools/) - [Image Compressor](https://freetoolshelf.com/image-tools/image-compressor/): Compress JPG, PNG and WebP images with a quality slider and optional downscaling, with before and after sizes. - [Image Resizer](https://freetoolshelf.com/image-tools/image-resizer/): Resize images by pixels or percentage with a locked aspect ratio, high quality downscaling and batch export. - [Image Cropper](https://freetoolshelf.com/image-tools/image-cropper/): Crop images with a draggable box, aspect ratio presets, exact pixel inputs, rotation and flipping. - [JPG to PNG Converter](https://freetoolshelf.com/image-tools/jpg-to-png/): Convert JPG photos to lossless PNG files in a batch, with sizes shown for every file. - [PNG to WebP Converter](https://freetoolshelf.com/image-tools/png-to-webp/): Convert PNG images to smaller WebP files with a quality slider, keeping transparency, in a batch. - [Remove Image Metadata](https://freetoolshelf.com/image-tools/remove-image-metadata/): See the EXIF, GPS and other metadata in your photos, then remove it losslessly from JPEG and PNG files. - [Social Media Image Resizer](https://freetoolshelf.com/image-tools/social-media-image-resizer/): Resize images to common social media sizes for Instagram, Facebook, X, LinkedIn, YouTube, Pinterest and TikTok. ## Developer Tools Free developer tools: JSON formatter and validator, HTML formatter, CSS and JS minifiers, Base64 and URL encoders, UUID, QR codes, passwords and colour tools. - [All developer tools](https://freetoolshelf.com/developer-tools/) - [JSON Formatter](https://freetoolshelf.com/developer-tools/json-formatter/): Pretty-print or minify JSON with 2 spaces, 4 spaces or tabs, sort keys, and see exact error positions. - [JSON Validator](https://freetoolshelf.com/developer-tools/json-validator/): Validate JSON against RFC 8259 with precise error positions, duplicate-key detection and structure stats. - [HTML Formatter](https://freetoolshelf.com/developer-tools/html-formatter/): Beautify and re-indent HTML with control over indent size, line wrapping, attributes and blank lines. - [CSS Minifier and Beautifier](https://freetoolshelf.com/developer-tools/css-minifier/): Minify CSS with CSSO (optional restructuring) and see the size saved, or beautify minified CSS back to readable code. - [JavaScript Minifier](https://freetoolshelf.com/developer-tools/javascript-minifier/): Minify JavaScript with Terser in your browser, with mangle, compress and keep-names options and exact error positions. - [Base64 Encoder and Decoder](https://freetoolshelf.com/developer-tools/base64-encoder-decoder/): Encode and decode Base64 with correct UTF-8 handling, URL-safe output, and file to data URI conversion. - [URL Encoder and Decoder](https://freetoolshelf.com/developer-tools/url-encoder-decoder/): Percent-encode or decode text for URLs in component or full-URL mode, and break a URL into its parts and query parameters. - [UUID Generator (v4 and v7)](https://freetoolshelf.com/developer-tools/uuid-generator/): Generate random v4 or time-ordered v7 UUIDs in bulk with formatting options, and validate or inspect any UUID. - [QR Code Generator](https://freetoolshelf.com/developer-tools/qr-code-generator/): Create QR codes for URLs, text, Wi-Fi, email, phone and contact cards, with colours, error correction and PNG or SVG download. - [Password Generator](https://freetoolshelf.com/developer-tools/password-generator/): Generate strong random passwords or word passphrases with unbiased cryptographic randomness and an entropy estimate. - [Color Palette Generator](https://freetoolshelf.com/developer-tools/color-palette-generator/): Build complementary, analogous, triadic, tetradic and monochrome palettes from one colour, with contrast checks and CSS export. - [HEX to RGB Converter and Contrast Checker](https://freetoolshelf.com/developer-tools/hex-to-rgb-converter/): Convert colours between HEX, RGB(A), HSL and OKLCH with a live preview, and check WCAG contrast between two colours. - [CSS Gradient Generator](https://freetoolshelf.com/developer-tools/css-gradient-generator/): Design linear, radial and conic CSS gradients with draggable colour stops, presets and ready-to-copy CSS. - [Open Graph Preview and Checker](https://freetoolshelf.com/developer-tools/open-graph-preview/): Check a page's Open Graph and Twitter card tags, preview generic social cards and list missing or broken tags. - [Email Signature Generator](https://freetoolshelf.com/developer-tools/email-signature-generator/): Build a professional HTML email signature with a live preview, then copy it into Gmail, Outlook or Apple Mail. ## Business Tools Free small business calculators: profit margin, break-even, lead conversion, missed call revenue, CRM ROI, trade estimators and property investment returns. - [All business tools](https://freetoolshelf.com/business-tools/) - [Missed Call Revenue Calculator](https://freetoolshelf.com/business-tools/missed-call-revenue-calculator/): Estimate the revenue and gross profit you may lose each month and year from unanswered calls, using your own booking rates. - [Appointment No-Show Cost Calculator](https://freetoolshelf.com/business-tools/appointment-no-show-cost-calculator/): See what missed appointments cost per year and how much reminders or rebooking could recover, using your own no-show rate. - [Lead Conversion Funnel Calculator](https://freetoolshelf.com/business-tools/lead-conversion-calculator/): Model your sales funnel stage by stage, see where leads drop off, and test what a better conversion rate at one stage is worth. - [CRM ROI Calculator](https://freetoolshelf.com/business-tools/crm-roi-calculator/): Estimate the return on a CRM from extra deals and admin time saved against the subscription, setup and training costs you enter. - [Roofing Material Calculator](https://freetoolshelf.com/business-tools/roofing-material-calculator/): Turn roof footprint and pitch into sloped area, squares, shingle bundles, underlayment rolls, starter and ridge cap, in feet or metres. - [Roof Replacement Cost Estimator](https://freetoolshelf.com/business-tools/roof-replacement-cost-estimator/): Build an itemised, illustrative roof replacement budget from your own material, labour, tear-off, disposal, permit and contingency figures. - [Paint Coverage Calculator](https://freetoolshelf.com/business-tools/paint-coverage-calculator/): Work out how much paint you need for walls and ceilings, minus doors and windows, rounded to the container sizes you can buy. - [Flooring Calculator](https://freetoolshelf.com/business-tools/flooring-calculator/): Calculate floor area for multiple rooms including L-shapes, boxes needed with pattern waste, cost, underlayment rolls and trim length. - [Renovation Budget Calculator](https://freetoolshelf.com/business-tools/renovation-budget-calculator/): Plan a renovation budget with editable line items by category, contingency, tax, paid and remaining tracking, and CSV import and export. - [Ceramic Coating Cost and Price Estimator](https://freetoolshelf.com/business-tools/ceramic-coating-cost-estimator/): For detailers: price ceramic coating jobs by vehicle size from your product cost, prep and coating hours, labour, overhead and target margin. - [Car Detailing Profit Calculator](https://freetoolshelf.com/business-tools/car-detailing-profit-calculator/): Model a detailing business: services menu, weekly job mix, labour, products, travel and overhead to find monthly profit and break-even jobs. - [PPF Coverage and Price Estimator](https://freetoolshelf.com/business-tools/ppf-coverage-estimator/): Estimate paint protection film area, roll length, material cost and a suggested price for partial front, full front, track and full vehicle packages. - [Rental Yield Calculator](https://freetoolshelf.com/business-tools/rental-yield-calculator/): Calculate gross and net rental yield from price, weekly or monthly rent, vacancy and itemised expenses, plus cash-on-cash with a loan. - [Rental Property Cash Flow Calculator](https://freetoolshelf.com/business-tools/property-cash-flow-calculator/): Project rental property cash flow for 10 years with your loan, rent, vacancy, expenses and growth rates, plus cap rate, cash-on-cash and DSCR. - [Service Pricing Calculator](https://freetoolshelf.com/business-tools/service-pricing-calculator/): Price a service job from labour, materials and allocated overhead using a target margin or markup, with three package tiers compared. ## Stamp duty calculators by Australian state Calculators preset to each jurisdiction, with current rates, first home buyer concessions, foreign purchaser surcharges and official sources. - [Compare stamp duty in every state](https://freetoolshelf.com/calculators/au/stamp-duty/) - [Stamp duty calculator NSW (New South Wales)](https://freetoolshelf.com/calculators/au/stamp-duty/nsw/) - [Stamp duty calculator VIC (Victoria)](https://freetoolshelf.com/calculators/au/stamp-duty/vic/) - [Stamp duty calculator QLD (Queensland)](https://freetoolshelf.com/calculators/au/stamp-duty/qld/) - [Stamp duty calculator SA (South Australia)](https://freetoolshelf.com/calculators/au/stamp-duty/sa/) - [Stamp duty calculator WA (Western Australia)](https://freetoolshelf.com/calculators/au/stamp-duty/wa/) - [Stamp duty calculator TAS (Tasmania)](https://freetoolshelf.com/calculators/au/stamp-duty/tas/) - [Stamp duty calculator ACT (Australian Capital Territory)](https://freetoolshelf.com/calculators/au/stamp-duty/act/) - [Stamp duty calculator NT (Northern Territory)](https://freetoolshelf.com/calculators/au/stamp-duty/nt/) ## Guides - [CRM Automation Blueprint](https://freetoolshelf.com/resources/crm/crm-automation-blueprint/): A vendor-neutral blueprint for CRM automation in service businesses: data model, speed-to-lead, nurture, reminders, reviews, KPIs, compliance and a 90-day plan. - [Google Ads Beginner's Guide](https://freetoolshelf.com/resources/marketing/google-ads-beginners-guide/): Learn Google Ads step by step: account setup, conversion tracking, keywords, ad copy, budgets, break-even CPA and ROAS maths, and how to optimise without waste. - [GoHighLevel Overview: What It Does and Who It Suits](https://freetoolshelf.com/resources/crm/gohighlevel-overview/): A balanced look at GoHighLevel: its main feature areas, who it tends to suit, who it may not, the learning curve, and how to evaluate it before you commit. - [Meta Ads and Lead Generation Guide](https://freetoolshelf.com/resources/marketing/meta-ads-lead-generation-guide/): A practical guide to generating leads with Meta ads on Facebook and Instagram: setup, Pixel and Conversions API, lead forms, creative, budgets and follow-up. - [CRM Implementation Guide](https://freetoolshelf.com/resources/crm/crm-implementation-guide/): A phased, practical plan for implementing a CRM in a small service business: discovery, data design, migration, automations, testing, training and review. - [SEO, AEO and GEO Guide](https://freetoolshelf.com/resources/marketing/seo-aeo-geo-guide/): Understand SEO, answer engine optimisation and generative engine optimisation: what each means, where they overlap and a practical plan to improve visibility. - [AI Marketing and Productivity Guide](https://freetoolshelf.com/resources/marketing/ai-marketing-productivity-guide/): A practical guide to using AI assistants for marketing research, drafting, repurposing and analysis, with prompt templates, review workflows and privacy rules. - [Lead Capture and Follow-Up Tutorial](https://freetoolshelf.com/resources/crm/lead-capture-follow-up/): Capture every lead from forms, calls, chat and ads, reply within minutes, and follow up with a copyable 14-day sequence, stop rules and compliance notes. - [Sales Pipeline Setup Guide](https://freetoolshelf.com/resources/crm/sales-pipeline-setup/): Design a sales pipeline for a service business: stage definitions with entry and exit criteria, owners, time limits, automations, lost reasons and forecasting. - [Website Growth and Conversion Guide](https://freetoolshelf.com/resources/marketing/website-growth-conversion-guide/): Grow website traffic and turn visitors into leads: value propositions, CTAs, forms, Core Web Vitals, GA4 tracking, conversion maths and A/B testing basics. - [Appointment Automation Guide](https://freetoolshelf.com/resources/crm/appointment-automation/): Automate bookings, confirmations, reminders, rescheduling and no-show recovery, with copyable SMS and email templates, reminder schedules and cost examples. - [AI Receptionist and Automation Resources](https://freetoolshelf.com/resources/crm/ai-receptionist-automation/): How AI receptionists work, what they handle well, their limits, call scripts, escalation rules, disclosure and consent points, and a safe rollout plan. ## Blog - [Speed to lead: how to automate fast follow-up without losing the personal touch](https://freetoolshelf.com/blog/speed-to-lead-automation/): Why fast lead follow-up matters, how to build a missed-call text-back and instant response workflow, message templates, and consent points to check first. - [Robots.txt and AI crawlers: how it works and what to allow](https://freetoolshelf.com/blog/robots-txt-and-ai-crawlers/): How robots.txt works, its syntax and limits, how to test it, and the documented user agents for AI crawlers such as GPTBot, ClaudeBot and Google-Extended. - [UTM parameters: a practical guide to tagging campaign links](https://freetoolshelf.com/blog/utm-parameters-guide/): What each UTM parameter means, how to build a consistent naming convention, examples for email, social and ads, common mistakes, and how UTMs show in GA4. - [Margin vs markup: the difference and how to convert between them](https://freetoolshelf.com/blog/margin-vs-markup/): Clear definitions of profit margin and markup, the formulas to convert between them, worked pricing examples and the mistakes that quietly cut profit. - [Compound interest explained: formulas, frequency and worked examples](https://freetoolshelf.com/blog/compound-interest-explained/): Learn the compound interest formula, how compounding frequency and regular contributions change results, the rule of 72, and inflation, with worked examples. - [Stamp duty in Australia: the basics every buyer should know](https://freetoolshelf.com/blog/stamp-duty-basics-australia/): What transfer (stamp) duty is, why it differs by state and territory, how first home buyer and owner-occupier concessions work, with official examples. - [Fortnightly vs monthly home loan repayments in Australia](https://freetoolshelf.com/blog/fortnightly-vs-monthly-repayments-australia/): Why paying half your monthly repayment every fortnight can shorten a home loan, how that differs from true fortnightly repayments, with a $500,000 example. - [Offset account vs extra repayments: how each saves interest](https://freetoolshelf.com/blog/offset-account-vs-extra-repayments/): How mortgage offset accounts work with daily interest, why they can save as much as extra repayments, how redraw differs, and a worked Australian example. - [PMI explained: what it costs and when it ends](https://freetoolshelf.com/blog/pmi-explained-when-it-ends/): What private mortgage insurance is, how it is priced, the 80% and 78% cancellation rules for conventional loans, and a worked example of when PMI can end. - [How mortgage amortization works (with a worked example)](https://freetoolshelf.com/blog/how-mortgage-amortization-works/): Learn the amortization formula, see a $320,000 30-year mortgage worked through month by month, and find out how extra payments change the schedule. ## About - [About FreeToolShelf](https://freetoolshelf.com/about/) - [Financial disclaimer](https://freetoolshelf.com/financial-disclaimer/) - [Affiliate disclosure](https://freetoolshelf.com/affiliate-disclosure/) - [Privacy policy](https://freetoolshelf.com/privacy-policy/) - [Accessibility statement](https://freetoolshelf.com/accessibility/) - [Contact](https://freetoolshelf.com/contact/) ## Optional - [Full text for LLMs](https://freetoolshelf.com/llms-full.txt): every tool with its method, steps, FAQs and limitations - [XML sitemap](https://freetoolshelf.com/sitemap.xml) - [RSS feed](https://freetoolshelf.com/rss.xml)