Privacy Policy
Last updated: 27 September 2026
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This policy explains what information FreeToolShelf ("we", "us"), operated by [Legal entity name], collects when you use this website, why, and the choices you have. We aim to collect as little as possible.
Summary
- Most tools run entirely in your browser. Numbers, text and files you enter into them are not sent to us.
- Some tools need our server: AI writing tools, URL-based SEO checks and the Open Graph preview. For these, we process what you submit only to produce the result.
- We do not sell personal information.
- Optional analytics and advertising cookies are only used if you accept them.
Information we process
Browser-based tools
Calculators, PDF tools, image tools and developer tools process your inputs and files on your device. They are not uploaded. If you use a Share button, your inputs are placed in the link after the # symbol; browsers do not send that part of a link to our server.
Server-based tools
- AI tools: the text you submit is sent to our AI provider [name of provider, for example Anthropic or OpenAI] to generate a response. We do not store the text you submit or the generated output. We keep a usage log with the tool name, the date, the size of the input and output, token counts, estimated cost and a one-way hashed identifier derived from your IP address, to enforce daily limits and control costs. The provider processes data under its own terms [link to provider data policy].
- URL checking tools: when you submit a public URL, our server requests that URL and processes the response to show you the results. We do not store the fetched content.
Forms
If you use the contact form or the CRM implementation inquiry form, we store the details you provide (such as name, email, business details and message) to reply to you and, for inquiries, to discuss the service you asked about. [If you connect a lead webhook or CRM, state where the data is sent.]
Anonymous usage counts
We count tool uses, guide downloads and clicks on outbound partner links to understand what is useful. These records contain the tool or link name, the page and the date. They do not contain your inputs, IP address or any identifier.
Technical logs and security
Like most websites, our hosting provider may keep standard server logs (such as IP address, browser type and requested page) for security and reliability. Rate limiting uses a salted, one-way hash of your IP address held in memory or our database for a limited period.
Cookies and similar technologies
- Necessary: your theme choice, favourite tools and cookie choice are stored in your browser's local storage. Administrators receive a secure session cookie when they sign in.
- Optional analytics: every page loads the Google tag (Google Analytics 4) in Google Consent Mode. Until you accept, it sets no cookies and Google receives only cookieless signals without identifiers, such as that a page was viewed. If you accept, Google Analytics uses cookies to measure visits. Tool inputs are never sent to analytics.
- Optional advertising: if the site shows ads, the ad provider may use cookies for personalised ads only if you accept; otherwise non-personalised ads are requested where supported.
You can change your choice at any time: .
Affiliate links
Some links (for example to GoHighLevel) go through our redirect at /go/ so we can manage the destination and count clicks. The partner may set its own cookies after you arrive on its site, under its own privacy policy. See our affiliate disclosure.
How long we keep information
- Contact and inquiry submissions: [default 12 months] after the last contact, then deleted.
- AI usage logs and click counts: [default 90 days] for detailed records.
- Administrator audit logs: kept as long as needed for security and accountability.
Your rights
Depending on where you live (for example under the GDPR in the EU and UK, the Australian Privacy Act, or US state privacy laws), you may have rights to access, correct, delete or restrict the use of your personal information, and to complain to a regulator. To make a request, contact us at [privacy contact email] or use the contact form and choose "Privacy request".
International transfers
Our hosting, database and AI providers may process data in other countries. [Describe the locations and safeguards used, such as standard contractual clauses.]
Children
This website is not directed at children under 13 (or the minimum age in your country), and we do not knowingly collect their personal information.
Changes
We will update this page when our practices change and revise the date above.
Contact
[Legal entity name], [postal address]. Email: [privacy contact email].